top of page
Gil Friend
Gil Friend_edited.jpg

Gil is a lifelong social entrepreneur, widely considered one of the founders of the sustainable business movement. Business strategist and systems ecologist with nearly 50 years experience in business & policy innovation; combines broad experience in strategy, economic development, management cybernetics, and public policy. As CEO of Natural Logic, Inc., he is often asked by noted companies to help “re-set” already world-leading sustainability initiatives into something significantly more significant. As first Chief Sustainability Officer, City of Palo Alto, led the development and unanimous adoption of the city’s “80x30” Sustainability and Climate Action Plan. Gil first engaged with the Evolutionary Futures Lab as a judge at the Evolutionary Future Challenge 2017.


bottom of page